Archives: Marketing Cloud

01Feb

[Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker](/content/2016/02/salesforce-marketing-cloud-launches-real-time-super-bowl-social-tracker/ "Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker"/index.html)

The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

While many hardcore football fans will tune in just to…

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01Feb

[Salesforce Q3 Advertising Index Shows CRM-Powered Targeting Produces 27% Higher Engagement](/content/2016/02/salesforce-q3-advertising-index-shows-crm-powered-targeting-produces-27-higher-engagement/ "Salesforce Q3 Advertising Index Shows CRM-Powered Targeting Produces 27% Higher Engagement"/index.html)

In the brand new Q3 2015 Salesforce Advertising Index, we aggregated the performance of Facebook, Instagram, LinkedIn, and Twitter ads across more than two trillion ad impressions and 200 billion ad engagements managed by Salesforce Marketing Cloud customers from July 2015 to September 2015 to…

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29Jan

[Retail Ads Shift Toward Measurable and Personalized Advertising](/content/2016/01/retail-ads-shift-toward-measurable-and-personalized-advertising/ "Retail Ads Shift Toward Measurable and Personalized Advertising"/index.html)

Last week, the National Retail Federation (NRF) had its annual convention which it has held for 100 years. We had a major presence this year, with a Salesforce and TOMS pop-up retail experience and Shelley Bransten (Salesforce SVP Retail) presenting alongside Join Yasir Anwar, Macy’s and…

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29Jan

The Future of Retail Marketing is Here (and it’s Amazing)

The retailer/consumer relationship has completely transformed—requiring a fresh approach to delivering great experiences with every interaction. Check out how the world’s best brands are tackling the challenge with these insights from the National Retail Federation show. …

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